Introduction
This policy explains how EricaFarmer.AI collects and uses your personal information when you use this website or get in touch.
What we collect
When you contact Erica or fill in a form on this site, we may collect your name, email address, phone number and any information you choose to share in your message.
If you opt in to receive updates, we will also store your email address for marketing purposes.
How we use your information
We use your information to respond to enquiries, manage speaking bookings and send occasional updates if you have asked to receive them.
We do not sell your data or share it with third parties for marketing.
Legal basis
We process your data based on legitimate interest when responding to enquiries and consent when you opt in to receive updates.
You can withdraw your consent at any time.
How your data is stored
Your information is stored securely and only kept for as long as necessary to fulfil the purpose it was collected for.
Your rights
You have the right to request access to your data, ask for it to be corrected or request that it is deleted.
To do this, contact us.
Use of Artificial Intelligence Tools
We may use carefully selected artificial intelligence (“AI”) tools to support aspects of our business and service delivery, such as preparing drafts, summarising information, taking meeting notes, carrying out administrative tasks and improving our communications or services.
Where we use AI tools in connection with personal data, we will do so only where there is a lawful basis under UK data protection law, and we will take appropriate steps to minimise the personal data used.
We do not use AI to make solely automated decisions that have legal or similarly significant effects on individuals. Any material output or decision affecting an individual is subject to meaningful human review.
We use reputable service providers and seek to ensure appropriate contractual, confidentiality, security and, where relevant, international data-transfer safeguards are in place.
We will not knowingly use personal data provided to us to train publicly available AI models without an appropriate lawful basis and suitable safeguards.
If you have questions about our use of AI and your personal data, or wish to exercise your data-protection rights, please contact us using the details in this Privacy Policy.
Contact
If you have any questions about this policy or your data, contact us.
